Dolph Ziggler has finally cashed in and won the World's Heavyweight Championship. And this reign has already lasted longer than his first one. With the manner the WWE has been treating the guy who is holding that title, Ziggler should be featured well for a while, especially on Smackdown. That will give Big E and AJ a rub. But will they have fresh feuds for him? They spent so much time developing his credibility through feuds with Jericho, Orton, and Cena, there may not be a lot of interesting feuds they can develop. A basic title feud with Sheamus would be so bland.
Speaking of interesting feuds, the title feud between Alberto Del Rio and Jack Swagger is obviously over. Where does that leave Swagger and Zeb Colter? I said about two months ago that you could have a good storyline for a feud between Swagger and Del Rio, and no title was necessary. The WWE didn't develop that storyline as best as they could have. Now that the title is no longer a likely option for Swagger, even though he is hovering around the title scene, will the WWE drop the gimmick? Where does that leave Colter? Swagger can go back to being a jobber to the stars, but Colter won't be necessary for that. Does that mean the guy only entered for essentially one feud and it's over? It would be nice if the WWE still continued pushing the gimmick to make the midcard more interesting. There are a few faces on the roster who may not fit into Jack Swagger's America.
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