For a little while, it looked like the WWE would be developing The Bellas to feud with Kaitlyn. Now they seem to have moved back to AJ. Both have a reason to feud with Kaitlyn. Brie and Nikki returned and ended the brief romance between Kaitlyn and Cody Rhodes. AJ and Kaitlyn had been friends for a long time, which ended with AJ's heel turn. I don't feel either story had been developed as properly as it could have. In any case, the WWE will have to go in one of those two directions. Who should they develop a feud with against Kaitlyn and eventually give the title?
The Bellas aren't as high up the periphery ladder as AJ. If the WWE cares about developing more stars in the diva division, they have to spread the focus around. Reality shows cannot save the quality of the actual diva division. And since the twins are the kind of divas the WWE would like to develop to be the centerpiece, they might even eventually develop them to hold that position.
Why should they give AJ the push and the title? She is their top diva. It has been over a year since her big push started and they have not given her the Diva's Championship. Lita did not have to wait that long to win the Women's Championship after she debuted in the first dark age. Giving her the title might even bring more credibility to Dolph Ziggler. It would widen up some options for developing storylines. More divas might even get main-event rubs from associating from AJ while she is aligned with Ziggler.
If I had to pick, I would let The Bellas get the push. AJ does not really need the title. She already has a good position and is allowed to run with a gimmick. Putting everything on her would not be smart. And I don't think they will improve the diva feuds after giving her the title. Theoretically, they could. Realistically, I don't think they are willing. Pushing Brie and Nikki can at least provide something else to talk about in the diva division.
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