Tuesday, April 23, 2013

Early 2013 Ratings Review

The Undertaker's return was definitely the highlight of Raw this week. Nevertheless, it was a taped episode that lacked certain top stars. Typing this at around 10:00 in the morning like I usually do, I don't know the exact numbers for ratings and viewership. They are not out yet. Lowest of the year? Perhaps. It would have to come in lower than a 3.0 for that to happen.

How has Raw's ratings been for the year so far? The annual average so far is a 3.28. That is actually a bit up from the average around this time of the year in 2012. Of course, three-hour Raws were not the norm around this time last year. They are definitely draining. The third hour typically sees the least viewers. If the product remains stale, ratings will definitely be worse in the coming months than you had last year.

Speaking of the third hour, the WWE has recently been placing the diva match in that final hour. I have seen some fans joke that the divas are getting the main event on Raw. That is usually what you can say on those nights where the closing segment is a promo and the last match before that was the diva match. That is what you had last night. What does it say that the WWE is placing the divas in that position on the card? Draw your own conclusions.

Smackdown remains consistent. The average for the year thus far is a 2.0. It is around now that you will see that usual drop in the ratings. No ratings for Smackdown this year has dropped below a 1.8, which is an improvement from last year up to this time, but that can't last forever. A lot of fans say that Smackdown is boring or just a bunch of filler these days, but it is interesting that the ratings are still pretty decent.

The last two episodes of TNA Impact Wrestling had the ratings drop below a 1.0 for the first time this year. The same thing happened around this same time last year. The sad thing about it is that TNA is trying hard with their big storyline involving Bully Ray and Brooke Hogan, and put on a big main event two weeks ago. The 2013 average to this point is a 1.08. Things are not going to go up anytime soon. That 1.08 is about where they were this time last year. Will TNA end up doing better or worse than last year? If I had to pick, I think they are going to do even worse than last year. If their big angle can't deliver big ratings, what other tricks up their sleeve can?

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