I have thought for a long time that Damien Sandow should have a midcard title run. The WWE took it a step further. They had him win the World's Heavyweight Championship contract briefcase. I wouldn't have gone that far with him. Not yet. He doesn't really have the credibility for a big push with a World title. If they are serious about following through with him, they will most likely be injecting a lot into him. They didn't start on Raw. And he really didn't look amazing in his feud against Sheamus. Aside from that, I can't think of a good feud with stars above him in which he really looked good. He feuded for the tag titles against Kane and Daniel Bryan. I don't think he really gained much ground there. Almost none of the guys involved in that Money in the Bank ladder match had amazing credibility, but there were guys deserving it more than Damien Sandow.
Sandow is now officially split from Cody Rhodes. They had been teasing it prior to the PPV. Cody Rhodes then attacked Sandow on Raw. Cody Rhodes going face? Should Cody Rhodes take the briefcase away from Sandow or just be used to put over Sandow? There is also the possibility that Cody could win the feud and not take the briefcase. Cody Rhodes is one of those guys I feel deserved the briefcase more than Sandow. He has more credibility than him. He has beaten main-eventers before. He has won titles in the WWE. Is the WWE trying to develop Cody Rhodes to be a top star? Not having him win the briefcase at the PPV could be a roundabout way of developing him to be a top star and eventually give him the briefcase from Sandow. And yet, I wouldn't do it. The WWE is short on top heels. With Mark Henry potentially turning face, that is one less top heel. If Sandow is the heel they handed the briefcase, they need to run with him. Again, he's not the guy I would have chosen, but they need to develop new heels and he is in that position right now.
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