On the one hand, it is somewhat clever. I can't think of a situation where a top guy came back with a ton of hype, had multiple opportunities to accomplish something big, failed every time, and then left again. It is an interesting story. And Jericho has said before that he likes to try different things. And losing a lot will obviously not hurt his credibility, as long as they can easily still push him in big feuds whenever he does come back. It's just like how Cena failing to win the title from CM Punk with the briefcase does not stop him from being centerpiece. It doesn't hurt Jericho and is something different.
On the other hand, repeating my main complaint about this for months now, you hype something big and don't deliver. Is that good business? Go back to the recent wedding between AJ and Daniel Bryan. They announced it on Raw, promoted it, and then had the wedding segment on the 1000th episode. During that segment, Vince McMahon announced that AJ was the new GM. Something big happened. Imagine if it went a little differently. Daniel Bryan proposes to AJ, she accepts, the WWE promotes the wedding, and then on the day of the wedding, they have a brief backstage segment where the two mutually agree not to have the wedding. That's all. That would be a letdown. If the WWE wanted to promote this story of Jericho possibly losing his touch, that's one thing, but I still believe they could have delivered more in how he went about trying to accomplish his goals, even if they all did fail. That might have helped draw the interest of the fans.
It won't be a huge loss with Jericho once again leaving. They are building up Dolph Ziggler. Randy Orton just returned. Wade Barrett is coming back soon. If it really needs to happen, even Triple H can come back for a few more matches. The WWE shouldn't be in any trouble.
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