Tuesday, September 9, 2014

Paul Heyman Tries To Turn Cena Heel

John Cena has been getting patchwork treatment ever since Summerslam. I used that word before when talking about AJ Lee. When it comes to her character and storylines, she is made up of patches from divas of the past, and even some men. The WWE sticking with one character for her would be nice, as well as some originality. How does this relate to Cena? Look at how they have been developing his storyline since Summerslam. First, he starts off destroying Bray Wyatt in a manner similar to what Brock Lesnar did to him. After that, you have The Authority doubting him and selling this idea that he will need to prove himself. This week, Paul Heyman tried to turn him heel. Exactly what is the storyline they are trying to sell with John Cena heading into Night of Champions? They have just been going in different directions every week now. This feud is just made up of patches of different ideas. They have not stuck with one idea. This kind of inconsistency is why I said that the feud with The Bellas is better than the top storylines you have going on right now. Thankfully, Night of Champions is almost here. They should be able to stick with a good direction with Brock Lesnar returning.

Paul Heyman tried to turn John Cena heel. This should sound familiar. There are a few angles that the WWE just loves recycling with John Cena. He rises above hate. He overcomes the odds. He can endure hell and bounce back. They also love using children in his angles sometimes. And they love putting over his work ethic. You have seen patches of some of these things during the patchwork job they have done with Cena in recent weeks. Kane failed to turn Cena heel. Bray Wyatt failed. Paul Heyman will likely fail. You can say Cena already overcame Heyman's attempt on Raw last night, but if Brock Lesnar should defeat John Cena again, would that lead to John Cena finally giving in? I doubt it. Aside from setting up next week, I just found that whole segment useless. All it did was create a situation where John Cena once again showed he would not turn. That is a stale idea. It's no good anymore.

I have actually given John Cena turning heel some thought recently. Let me talk a little more about it. On the one hand, it feels like something that will never happen. On the other hand, it feels like something that will eventually happen, assuming Cena does not retire soon. A heel turn would cause buzz. It is something you might picture the WWE using as a last resort. If the product is just too stale and fans are leaving, you will see Cena turn heel.

I wonder what good that heel turn would really do. Yes, it would create buzz. CM Punk's pipe bomb also caused buzz. What didn't it do? How about draw? Ratings and PPV buys remained pretty much the same they were around that time. There was no huge, steady increase. And of course, the status quo did not really change. In the minds of many, a Cena heel turn would be a change in the status quo. I don't really see it as that. If he is still pushed as the centerpiece, he is still the top guy. Does his heel turn fix all the other problems, including a weak midcard? His heel turn might generate buzz to get a ratings boost for the show after he turns, and maybe a few shows after that, but what happens as time goes by? If the quality of the show is still the same, ratings will continue to be mediocre. John Cena will continue to be the performer he is. What will change is the role he is performing. I don't think John Cena is that great of a draw. If you turn him heel, which many fans might say will get the kids turned off him, what audience will he really be drawing in? Angry guys on the Internet that will tune in even if he doesn't turn? Yeah, there is no draw there.

Of course, a lot of it depends on what kind of heel Cena is. Rapper heel? Corporate heel? How about an angry heel? Rapper Cena might be entertaining. Corporate Cena would definitely cause some buzz. Angry Cena? That is the kind of heel I feel a lot of these storylines about him turning would naturally lead to. You have guys pointing out how much fans hate Cena. What kind of character should that bring out of Cena? He just starts rapping? No, I don't think so. He gets so pissed off that he joins The Authority? I think there would have to be more of a storyline reason for that. They want Cena to crack and let the fans get on his nerves. That would lead to an angry Cena that is always blaming the fans and complaining. It would still be a serious character. And I don't think it would be a character that could either entertain or cause buzz. If he ever does turn heel, it would have to be off a better storyline than what they have attempted in recent years.

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