Let me start by talking about this theoretically or optimistically, however you want to put it. In theory, this could be a good thing for TNA. They need to find ways to draw interest, make money, and get to the next level. They have failed to create hype to do it. Their storylines aren't interesting enough to keep the fans coming. They do not know how to properly develop and maintain new stars. Being a solid, amazing wrestler that a lot of true wrestling fans like, like Austin Aries, does not mean you are a star that can draw interest beyond those neckbeard fans. Bringing in Tito Ortiz can cause buzz and lead to some interest for TNA. I don't watch MMA, but I have at least heard about this guy. They released a whole bunch of wrestlers and brought in this guy. Looking at things optimistically, if this does lead to success, TNA might be able to afford to bring back some of those wrestlers down the road and bring in even more wrestlers that can draw interest. View this as an investment. Considering that some people speculated that they were bringing in Hardcore Holly, a guy who probably would have failed to draw in any interest whatsoever, Tito Ortiz isn't that much of a letdown.
Now, let's look at things realistically. TNA has an issue with dropping the ball with everything. They start angles or bring in top workers, but then fail to maintain momentum. They are obviously not aiming for Tito Ortiz to bring in interest with wrestling fans. They are aiming for a wider audience. They have to, but can this guy deliver? The WWE bringing back Brock Lesnar delivered for them. One of the reasons for that is because he was a pro wrestler before going into MMA. TNA sacrificed so many workers to summon a possible flop. Personally, I believe this is an investment that will fail for TNA.
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