Damien Sandow Vs. Cody Rhodes At Summerslam

I like midcard feuds. In recent times, the WWE does not give you good ones unless a title is involved. This feud you have between Damien Sandow and Cody Rhodes is a midcard feud with a good storyline and it has produced some good segments. Even though the briefcase is involved, this is not a real title feud. For all these reasons, I really like this feud.

Now, what do I not like about this feud? The Money in the Bank briefcase has become kind of a comedy prop in this feud. Not only is the storyline about the heel duo breaking up, but Cody is messing around with Sandow's briefcase, which represents that title shot. That is what has really made this feud interesting and led to some of those good segments from these two recently. And yet, is it really helping to build Sandow's credibility? I am a believer that some guys can have good careers in the midcard. For that, you don't need too much credibility and development. Just feature them to entertain. However, the WWE pulled the trigger on giving Sandow the briefcase. So many other heels could have used a push, since the main-event scene lacks fresh top heels. The briefcase could have been the first step in developing Sandow. I didn't like him winning it in the first place. It's hard to buy into him as anything more than a midcarder. His current storyline isn't helping.

I am not saying the briefcase needs to be held sacred. The fact is, after Summerslam, it would be nice if they did develop Sandow. I'll give them credit for a good midcard feud between Sandow and Rhodes, but how about actually developing a new heel out of the midcard? If they just keep treating this guy as a gimmick and give him these comedy segments, I find it hard to believe they will give him a successful cash in. That might end up being a waste of the briefcase. Who should he feud with? I won't say Sheamus. You have already seen that recently. I won't say Kofi Kingston, who has just returned. That would be another midcard feud. Kane is usually the easy answer in these situations, but I think his issues with Bray Wyatt should last after Summerslam. If Miz ever gets around to wrestling again, he should feud with Sandow. That would be a feud a little higher up the card than Sandow currently has.