The reason why I want to talk about Dolph Ziggler first after Raw, instead of the return of Mr. Excited, is because the WWE's recent treatment of Dolph Ziggler illustrates what I mean about the men in the WWE not being trapped in a closed division.
Dolph Ziggler held the United States Championship for months and months. When 2011 started, the WWE obviously had no intention of giving Zack Ryder a major push. They finally caved in to the bad attention this was causing. How can you claim to give the fans what they want, yet not push a guy that is getting great reactions? Zack Ryder ends up winning Ziggler's title.
If Dolph Ziggler was in the diva division, that might have been it for him right now. He would be depushed into the jobber pool or just become someone's sidekick. It is clear that he is no centerpiece. But Dolph Ziggler is a man. There are plenty of spots still available for him to be used well. That has become clear in the WWE's recent treatment of him. He is feuding against CM Punk for the WWE Championship. He won the title match on Raw, although not the title itself, and will get a rematch at the Royal Rumble. Yes, the title match was not in the main event, but it is still a push for Ziggler. You can even say that Ziggler is just supporting cast in CM Punk's bigger feud with John Laurinaitis, but Ziggler is still getting the attention. To top it all off, you can even compare this push to the push John Morrison got one year ago to start 2011, but it is better than being phased out. Not only is Ziggler getting to look good against CM Punk, he is getting promo time. He is getting to put himself over.
The best part of all this, while Ziggler is getting this good push, Ryder is also getting a push. Both men involved in the United States title feud that ended 2011 are still being treated pretty well. Both are getting good pushes that can help them stay interesting and over with the fans, or become more over. One man was not simply used with the intent of putting over the other, and no further plans after that. Ryder was even featured in the main event on Raw. Of course, it was to help put over John Cena's storyline with Kane. I believe I read that the WWE was not going to push Zack Ryder in the main event anymore because of the bad ratings after TLC. Did Meltzer say that? I believe so. He knows everything, doesn't he? No, not really. In any case, as illustrated this week, if the WWE has the desire to use Zack Ryder for the benefit of John Cena, you will definitely see the two together, possibly in the main event, in the future. What reason was there to force Ryder into the main event last week? He is not glued to the current WWE Champion, who did not even get the main event last week either. He is not stuck to John Cena every single week. The U.S. Championship is not a main-event title. What reason was there to use him this week? Make him a potential victim for Kane. Make him a target for John Cena to rescue. The WWE has been selling Cena and Ryder as good friends, so all this makes sense to me. Another poor analysis of what is going on by Dave Meltzer. Or me? Whatever it may be, Ryder and Ziggler look good as 2012 starts.
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