Onto Cena. He was not in the main event this week. Ever since CM Punk and friends scored a poor rating in that slot a few weeks ago, the WWE moved Cena/Kane back into the top spot. Last week, horrible ratings came up again. This week, John Cena vs. Jack Swagger, and Kane's little promo, did not cap the show. CM Punk and Laurinaitis capped the show. The WWE went back to Punk being edgy. They developed Laurinaitis in a big way. That was definitely worthy of the top spot.
That was the main event. What I find really interesting, John Cena was not even in one of the typical hot spots. The wrestling shows usually gain the most at certain quarter-hour segments. These would be the start of the show (Q1), the start of the second hour (Q5), and the end of the show (Q8 and overrun). This is also usually where the WWE will put the big things they want the fans to see. John Cena did not start the show. If I remember correctly, Wade Barrett, Miz, Sheamus, and R-Truth took the segment that started the second hour. John Cena did not get one of the big segments. You can say that it was because the WWE needed some time in between Jack Swagger winning the U.S. title and going out to get destroyed by Cena to give Swagger a little rest and have other backstage segments to lead up to the match, but I still find it interesting that Cena was not placed in a better position. It will be interesting to see how many viewers he drew with his segment.
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