What's Left For Ryback?

CM Punk retained the title at Survivor Series. I am not going to repeat my entire argument why the match should not have had that outcome. Let me just say, you basically had a situation where the ends would have justified the means. I don't think the way the WWE handled the booking and storyline development really makes up for the sloppy build to the PPV. Oh well, move on.

What about Ryback? He is an a similar situation as Kozlov was back in 2008. Kozlov came on as a dominant heel, got a few title shots on Smackdown, then slowly fizzled out. Aside from the fact that Ryback is a face, the big difference between Kozlov back then and Ryback now is overness. Ryback is a lot more over at this point than Kozlov was during that big push. But will Ryback still fizzle out? That is to say, will the WWE slowly let the air out and bring him back down. After that first loss, a lot of momentum is lost. Than another loss comes up. And others. Before you know it, Ryback is a comedy character holding the tag titles with Santino Marella.

What should the WWE do with Ryback? Obviously, based on what went on at Survivor Series, there will be possibilities for him immediately. But what would I have rather seen? Have him feud for the World's Heavyweight Championship. Put an end to Big Show feuding with Sheamus and bring in Ryback. When Ryback was feuding with CM Punk for the WWE title, a lot of people in the wrestling world were saying that it would be a good idea to have Ryback win. He didn't. The moment has passed. He has been taken down a notch. Well, why not have him feud for the title that is a notch below the WWE title? Depending on how well he handled the feud, you might have even had him win the title. Take proper advantage of the situation while there is still some hype and momentum.