Ryback is undefeated. CM Punk's WWE Championship reign has lasted almost a year. A Hell in a Cell match cannot end by DQ or countout. Something will have to give right here. Yes, they could still pull some lame finish to save CM Punk's title reign and keep Ryback undefeated, but I don't think they will. There is too much hype for this situation. It would be a letdown.
Should Ryback win? Chris Jericho is on his side. I think Ryback should win. I'm sure a lot of people would like to see it. CM Punk, of course, has his supporters wanting him to win. But what kind of moment would it be for Ryback if he did win? To me, there are two possibilities.
A few years ago, Sheamus had the biggest push of his young career and beat John Cena for the WWE Championship. Sheamus had been on the ECW roster, he had lost to Goldust, then they suddenly put him on Raw, stuff him with momentum, give him a title shot, and he won in a tables match. Most people didn't think the WWE would book Sheamus to win the title so fast. It all seemed so forced down the fans' throats. Some called it a fluke. His reign was full of a lot of "fluke" victories. Fact is, he still won it. Years later, he has obviously now connected with the fans better and deserves the position he is now in.
Just last year, Mark Henry finally won the big one by defeating Randy Orton cleanly for the World's Heavyweight Championship. Mark Henry had wrestled in title matches before, and even held the ECW Championship. But that push last year was great. They built him up by having him destroy other big guys. Ratings actually went up on Smackdown for him. Coincidence? No matter what, it was great seeing Mark Henry win it. And unlike Sheamus, he wasn't really shoved down anyone's throat out of nowhere and his reign was not filled with flukes.
What does the WWE do now? Ratings on Raw are horrible. A 2.48 does not look good. Round it up to a 2.5 makes it look so much better? No, not really. Yes, they had a ton of competition, but Raw has not seen better than a 3.0 since summer. They need to do something different. I believe this Ryback situation has potential to intrigue. It is a similar situation to what you had with Mark Henry. Ryback is not a veteran like Mark Henry, but I don't feel his push is coming completely out of nowhere, like what you had with Sheamus. Ryback has been picking up wins for months now, dominating. He has beaten former World Champions. The fans are liking him. Here is something else to keep in mind, though it may not necessarily be a selling point to give Ryback the title. You have absolutely no new World Champions in the WWE this year. Daniel Bryan came into 2012 with Smackdown's World title. He lost it to Sheamus, a former WWE Champion. The two guys gunning for Sheamus are former Champions, Big Show and Dolph Ziggler. CM Punk has been Champion on Raw all year. If you want to create new main-eventers, it would help to give them the top titles. Is Ryback ready for that? Titles aren't everything, but you need to do something to draw.
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