When he made the surprise return to align with CM Punk, that opened the door for a very interesting partnership. CM Punk had lost a lot of his edge. I would be the first to point out that there was no great ratings bump for Raw during his big summer angle in 2011. He was still edgy, however, and that got a lot of fans talking. It sold merchandise. By bringing Paul Heyman, who was mentioned in that memorable promo last year, into the story, that should have opened up possibilities to make things edgy again and get fans eager to tune in again. I still wouldn't expect a great rise in number of viewers, but I don't believe Raw would fall under 4 million viewers so easily. What does the WWE have Heyman do? Hold up that title and say that CM Punk is the best in the world. Okay. That's nice.
What should the WWE be having Paul Heyman and CM Punk do? I am not saying they need to dump the entire bag of tricks out every week or be way too edgy, thus pushing the boundaries of PG. They should be doing more to capture the tone that they had last year. I am not talking about CM Punk being bitter and complaining about everything. He is still doing that now. They need to create that feeling that some kind of change might happen. It obviously won't, given the WWE's record of not easily changing the status quo, but just like a lot of fans fell all over it last year, the WWE might get them again this year. And inserting Paul Heyman can definitely make that fresh again. But they are not doing anything good with that. They are just using Paul Heyman to give CM Punk a rub and make him more of a heel, but they are passing up on an opportunity to try to make this situation draw more.
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