The story you had in the diva division was The Bellas, who are heels, cheating to win and pushing their weight around. Paige, the face in this story, was trying to get support against them. None of the other divas wanted to do it. The direction this storyline would go in is obvious. A diva debuts from NXT to side with Paige. Simple.
The WWE has decided to make things even more messy. They have paired Alicia Fox with The Bellas. That was not necessary. They have also brought Naomi and Tamina back into the picture to wrestle The Bellas. Again, they are just messing up the story they were already developing. All these face/heel turns are not necessary.
If the WWE wants to give these other divas something to do, they could do it without adding them to the storyline involving Paige and The Bellas. Have Alicia Fox feud with Natalya. Have Naomi and Tamina feud against Natalya and Emma. Some people might say that they had to bring Naomi and Tamina back into the picture because Paige is busy with Tough Enough. No, that is not an excuse. Just have this other diva feud they could have been developing get the spotlight those few nights Paige will not be used. The Bellas do not need to be featured this much, especially when it is resulting in the storyline they were building getting more complicated than it has to be. And as far as the idea of needing to put Naomi in the mix because of the WWE Network special coming up, this isn't a major event, so I would not have had it influence the long-term storyline that matters more.
I have seen some fans speculate that the WWE is dragging things along without debuting anyone from NXT because they want to extend Nikki Bella's title reign until she beats AJ Lee's record. Once again, that is no excuse. I do not care if that is really the WWE's logic. It is stupid. The diva match for Battleground would be a simple tag match between The Bellas and Paige and her new partner. Summerslam would be Nikki defending against that new diva. Have the match end in some kind of indecisive finish. That leads to a rematch at Night of Champions. Nikki drops the title there. And she still gets the record. There is no need to drag anything out. The WWE had just enough time to work with to build a proper feud that made sense and still got Nikki Bella the record, if they care about it so much. There is still time to work things out like that, but the WWE has gotten very sloppy with the development.
This would not be the first time the WWE has gotten sloppy with the storyline development in the diva division. They did it last year with AJ Lee and Paige. It had looked like they had pulled the trigger on Paige's heel turn. But the WWE seemed to take a step back and pulled a "frenemies" thing that just didn't run smoothly. You also had the mess with The Bellas. They recently talked about it. There was supposedly going to be a 15-minute match between AJ Lee and Nikki Bella. I doubt the WWE seriously would have gone through with that. Paige and AJ Lee didn't even average 15 minutes in their PPV matches. I find it hard to believe the WWE would let Nikki Bella and AJ have that much time. As far as Brie Bella's mediocre heel turn to side with her sister again, I can cut that some slack when I think about it. They are sisters. Regardless, still a lot of sloppiness and inconsistency. It is nothing personal to one diva. It is not even personal to just the women. There is also sloppiness in the men's division. I am always bringing up the inconsistency with The Authority angle. And yet, this diva storyline they had going on seemed very simple and had the potential to still intrigue. The WWE has just made it more complicated than it needed to be and might be hurting that potential.
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