Hopefully, it ends at Money in the Bank or it gets taken to a whole lot more interesting level than it has been for the last few weeks. I am talking about the top feud of Smackdown at the moment, Randy Orton vs. Christian.
Christian never got to do anything with the World title between winning it and dropping it to Orton a few days later. Since Orton has won it, everything has still revolved around Christian and Orton. Orton has not really feuded with anyone else. It is true that he defended the title against Sheamus, but that title defense was more of an extension of his feud with Christian, who was ref for the match, rather than a good attempt to start a fresh feud. If it was actually intriguing, I would be excited to see what would happen next. That is how I felt back in the first few weeks of this thing. Since then, it has broken down into a centerpiece defending his title against a face who has turned heel during the feud. The WWE is trying to do things to make this feud elaborate, but I do not think it is working out.
They have definitely not built up the next title win to be epic for Christian, assuming he does win at Money in the Bank. I'm even starting to hope he does not win right now. If that happens, Orton gets a rematch and the feud still continues. Have Orton retain and don't bother following up with the idea that Christian will challenge again. Move Orton on to feud with someone new. Do the same with Christian. Build Christian up well. Put him back in the title feud in the future. Then have him win it back. Had a more proper development of Christian been made, I would say he should win it back. Since it has not, the WWE might as well get more worth out of centerpiece Orton holding the title.
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