Monday, July 11, 2016

Shades Of TNA's Matt Vs. Jeff Feud In WWE's New Day Vs. Wyatts Feud?

The outrageous feud between Matt and Jeff Hardy in TNA went to another level last week. There have been some fans that have compared that feud to what the WWE is doing with New Day and The Wyatts. The two major promotions often do take ideas from each other. But there is one minor difference that I want to bring up here.

There was no title involved in that crazy match Matt and Jeff had last week. This is a non-title feud. Matt did hold the TNA Championship a few months ago, but he lost it to Drew Galloway as the feud between Matt and his brother continued. I actually would have kept the title involved in the feud between Matt and Jeff. This was obviously the biggest feud they had going. I just felt that the title would make it feel even bigger. Instead, Drew got one of those title reigns that falls in the category of title reigns that make you wonder why TNA even bothered. They could have built him up more to eventually win the title down the line and get a better run than he did. But that's another issue. Point is, no title was involved in that match last week.

And look what TNA accomplished last week. They had 410,000 viewers, easily the highest number on their new network. I doubt fans were tuning in to see Lashley. They wanted to see what was going to happen with Matt and Jeff. TNA created hype with a match where no title was on the line. Control of the company was not on the line. No one's career was on the line. It is just a heated grudge feud. It is a blood feud.

Onto the WWE. People want to compare what TNA is doing to New Day vs. The Wyatts. There is an interesting storyline developing there. It is not as heated as Matt vs. Jeff, but there is a good storyline. Thing is, the tag titles are also there. Do they need to be there? You can have this storyline without the tag titles. It would be a great non-title storyline.

I have been saying for months that keeping the titles on New Day for so long was not a good move. There were a number of other teams and feuds that could have benefited from the tag titles. I think right now is pretty much the limit. The tag titles are completely unnecessary for this storyline. New Day will break the record for longest run with the tag titles, but what does it matter in the long run? The WWE could have given the titles to The Club. While AJ Styles feuded with Cena, Anderson and Gallows could be defending the tag titles against Cass & Enzo, another hot face team. It's not really about praising or rewarding Anderson and Gallows. It is about creating interesting feuds. And New Day vs. The Wyatts can be interesting without the tag titles. There are other feuds that could be more interesting with those titles involved right now.

Fans sometimes debate whether there should be more titles. Especially for the women recently, they have thought about a second title for them and even tag titles. No, they don't need it. Not only would the WWE not handle it efficiently, it is just missing the point. The point is to entertain the fans and create hype to get more people interested and interested enough to spend money to come see the stars, watch PPVs, buy merchandise, and so on. Title reigns are only a small part of it. TNA was able to generate enough hype to get over 400,000 viewers last week for a match where no title was on the line. Fans may be interested in New Day vs. The Wyatts, but don't expect it to create a ratings boost for the WWE like what TNA got last week with The Hardys. The WWE has not hyped it and built it up that big. Meanwhile, the tag titles are just being held hostage in that feud. Nothing is added. 

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