Mickie James Vs. Gail Kim In TNA III

It is not surprising that TNA has drawn out the title feud between Mickie James and Gail Kim. The top heel of the division is defending against the top face of the division. The matches have been pretty good.

The storyline and booking, however, has been dull and not too intriguing. What is the storyline really? Gail Kim has taken advantage of her relationship with Karen Jarrett to get ahead. Madison Rayne is helping Gail retain the Knockout's Championship. Mickie James is trying to win the title and end the little reign of terror. Not too fun. And the booking? Gail Kim holds all the titles and has not lost since returning to TNA. Mickie James, on the other hand, won three matches in a row when the push started, lost every single match she has been in involving Gail Kim after that, and will most likely lose to Gail Kim again at Genesis. Both are not exactly looking like they are at the same level heading into the third encounter, in terms of booking.

Even if Mickie James does eventually win the title from Gail Kim, I am beginning to really wonder if TNA knows how to have both Mickie James and Gail Kim on the same show. What kind of audience are they trying to draw? Who is more capable of helping the program attain its goals? What are the strengths of both? TNA has to start considering all this. For instance, I always say that Mickie James does not need to be in title matters all the time, but can still be given good storylines outside of that. Her charisma and ability to connect with the audience is a strength that can make her useful in some storylines away from Gail Kim. To date, TNA has yet to give Mickie a real storyline or feud that did not revolve around the title scene even slightly. They are not making use of all her strengths. Because of that, having all these women in the division is going to become even more painful in time. I didn't even mention Velvet, Angelina, Winter, and so on. How do you use all these women well over time, while not risking hurting the overness of women you know can deliver for you or losing viewers not too interested in these other women?