Vignettes of the new gimmick have been airing recently. Emma is basically turning into a diva. I have seen one fan say that Emma was pretty much turning into Raw's version of Eva Marie. I wouldn't argue too much against that. Eva Marie isn't a great wrestler, but she is hot. And that is what this new gimmick for Emma pretty much leans on, her hotness.
I have said before that the diva era may be over, but there are still diva elements around. I think what they are doing with Emma is a poor decision. The WWE should have some unique gimmicks and personalities out there. If they could not come up with some unique gimmick for Emma that they were willing to push well, they should have just left her with her heel character she had prior to her injury. Let her enter some kind of story involving Dana Brooke, her former partner, and Charlotte, Dana's new mentor. They never got as much as they could have with that heel character. Prior to that, Emma had her face character that was not going anywhere. This was during the diva era and her angle with Santino, who was a lower-midcarder at this point, was not going to take her far. She was a low-tier credible jobber. She stands a much better chance of being featured well in this era, but it would do her some good and the WWE some good to let her have a different gimmick.
I can see what her first feud might be. Once Sasha Banks is done with Charlotte, she will need a new heel to face. Nia Jax has become irrelevant. Emmalina might get a push against Sasha right away. Seeing as how the WWE loves to give Sasha a platform to push the feminist direction the women's division is going, they can have Sasha rip Emmalina for trying to get by with her looks instead of her talents. What else does the WWE know what to do with Sasha Banks? And what else can the WWE be planning with Emmalina? Pairing Emma with a returning Melina? The name does sound like something you would expect for a tag team. But I am not too excited for whatever happens here.
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