One of the things the WWE did to help her was give her a sidekick. There was a span where Vickie Guerrero was involved with Michelle McCool, but McCool's real memorable sidekick was Layla. Layla was charismatic. Did it really help McCool or the duo to get over? Not really. But it was a tool the WWE used to help McCool get over.
Just a few years after McCool retired, there is another woman in a similar position. Charlotte is pushed as the centerpiece. She is very athletic. But her main issue is her lack of charisma. She is not as over as she should be. The WWE has already handed her history, much like they did with Michelle McCool several times. They used Ric Flair to give her a rub. You can say that is comparable to Vickie Guerrero giving McCool a rub. Use a non-wrestler that is getting a better reaction from the fans to help the woman you want to push as a star. Ric Flair is now out of the picture. But someone else just entered the picture.
Dana Brooke has aligned with Charlotte. With Emma injured, you had to wonder what the WWE would do with her. Dana's best attribute, in my opinion, is her charisma. It certainly isn't her wrestling ability. Layla was not a great wrestler when she started in the WWE. She improved. Maybe Dana will continue to improve. Regardless, Charlotte has a charismatic diva to help her look more interesting. In this way, Dana Brooke looks like the new Layla.
This kind of thing didn't really work for Layla and Michelle McCool. Will it work here? The WWE pushed LayCool with an overbearing gimmick and stifled a lot of the other things that could have been going on in the division. LayCool was all there really was to talk about for a while. Charlotte doesn't have a big gimmick, especially now with her father gone. There are also other minor periphery pushes going on, like Lana with Rusev and Maryse with Miz, but nothing too huge. Fans will talk about Charlotte, but how over will she actually become? A lot of people are talking about Roman Reigns. Most of it isn't always positive. Same thing here with Charlotte. Fans talking about Charlotte does not mean she is actually over.
Just to make it clear, Dana is there for the benefit of Charlotte. Charlotte isn't there to give Dana a big rub. The WWE wasn't trying to get Layla over back when she was with Michelle McCool. If they were, they would have done a better job pushing her the final years of her career after McCool retired. As long as Charlotte doesn't do anything to seriously screw herself, she will continue to be pushed at a high level until she leaves the WWE. Dana Brooke will eventually be phased out.
A lot of what has been going on recently seems very diva-like. I see some fans unhappy about short matches. Dana Brooke definitely is not someone with respectable wrestling ability. Sasha Banks has injury issues. Ric Flair was arguably taking too much of the attention for a while. Fans that were so eager for a revolution are not seeing a lot of the things they were hoping for. It is still a dark age. The WWE is definitely not efficient. Is a woman that is obviously not an eye-candy diva being pushed as a centerpiece a sign of things changing? Or is this just dark age shenanigans? I had some hope that the WWE might be doing something different. But they are showing signs of still sticking to their old ways. They had to go beyond this feminist-inspired division they were having for a while. The goal is to entertain, not get too self-righteous. At the same time, the WWE has to do a better job than they are. They are failing to create stars and create an entertaining women's division. Worse than that, they might risk another Twitter uproar if they keep going in the direction they are going.
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