Go back a step. Kevin Owens won the first encounter, but Cena took the last match they just had. You can say Cena won the match, but Owens won the night. They did an injury angle for Cena.
There was some talk that Owens should not lose so soon. Well, he did. It does not have to be that big of a deal. What will really determine if the WWE made the right decision is how they handle the next match. If Owens is the guy they want to take the title off Cena, then that loss he just took is no big deal. Owens would win the next encounter and likely the rematch after. No harm in letting Cena get one win in that kind of feud. If Cena retains the title, then the WWE could have handled things better, in my opinion. They could have let Owens win the previous match to make it seem like Cena really had met his match. It's just a better story. It builds up to a title match where the odds look against Cena. Even though he did win last Sunday, the odds might still look against him with the injury angle, depending on how they handle it. I just think putting the odds against him by having him take two consecutive clean losses to Kevin Owens would have been better than the typical injury storyline.
Winning the United States Championship might also make it easier for Kevin Owens to stay relevant on the main roster, especially after losing the NXT Championship. Something else that might save him from getting lost in the shuffle is possibly joining The Authority. If the WWE does follow through with separating Seth Rollins from the stable, that will create space for someone else to be in the group. I have seen some fans bring up the idea of Owens joining the group. But that is an issue for another day.
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