What Do You Do With Rusev?

The WWE has shown a little bit of inconsistency since Summerslam. I only mentioned Rusev in the title, but this impacts a string of guys. After Summerslam, it looked like Rusev's feud with Jack Swagger was over. Swagger was moving on to a feud with Bo Dallas. Rusev had that segment with Mark Henry on Raw last week. Mark Henry, however, is also teaming with Big Show. Those two are feuding against The Wyatts. This week, it looks like Swagger still wants Rusev, Mark Henry has forgotten about Rusev, and Bo Dallas and Swagger are still feuding. This is messy.

Where do I start? Let me start with Mark Henry, Big Show, and the tag division. Should these two even be a tag team? Splitting them up could open up some singles feuds. Mark Henry feuds with Rusev and Big Show feuds with Bray Wyatt. What kind of match does the WWE want for the tag titles at Night of Champions? That is what it comes down to. If they want a simple match between The Rhodes and The Usos, no need to waste  time with Big Show and Mark Henry killing Bray Wyatt's henchmen. There are other ways to transition Big Show to a singles feud with Bray, if that is the eventual idea. If they are going for some multi-team match, which would be better and utilize all these teams you have floating around, then I can agree with continuing to run Big Show and Mark Henry together.

How about this triangle with Jack Swagger, Bo Dallas, and Rusev? Jack Swagger's feud with Rusev is not over. Or has it become his mini-feud, while his feud with Bo Dallas now is his main feud? Is Bo Dallas his mini-feud? It is messy. Without Swagger, Rusev would have nothing to do right now. I'll get to that in a moment. Just focusing on Swagger, I think it is good that he is being utilized well. I just think they are going overboard with having him be so valiant. They are trying too hard to force him as a hero. The WWE sometimes takes something that works well in connecting with the fans, then murders it. They don't follow up properly. I have seen someone bring up the idea that this feud between Swagger and Bo Dallas is part of Swagger's road to redemption and will eventually lead to him beating Rusev. I don't think that was the original plan at all. Is that where it will go since Swagger has started to connect well with the fans? I don't think Swagger needs to beat Rusev. He can be pushed well without that.

As for Rusev, it really looked like he was moving away from Swagger. It would be obvious to say that it came down to choosing where to go with Mark Henry and they decided with his tag feud, leaving Rusev with nothing. That is, except for going back to Swagger. In this whole situation, it really seems like Rusev is the odd man out. I spent some time thinking about what credible guys are free to enter a feud with Rusev. I couldn't think of anyone. RVD? He always comes and goes. They could have had a mini-feud with him and Rusev. Besides, Rusev has already beaten RVD, although not in an actual feud. RVD just has no momentum. I honestly cannot think of anyone good for Rusev to feud with at the moment.

It makes me wonder what will eventually happen with Rusev. They might revisit his feud with Mark Henry soon. After that? Big Show? After a while, you will run out of top guys. Raises the question, what is the point of this guy? Just to be built up and be fed to Cena? I can picture him losing relevance one day. Will he last? Look at Jack Swagger. He has been around for years. He has won a World title. He has been a jobber. You can say he knows what it is like to be at both extremes. But he still remains relevant. If the WWE is having a tough time developing something for Rusev now, it will only get worse down the line. They will eventually weaken him to being a jobber to the stars. I doubt they are grooming him to be an A player. He is just a gimmick and a monster to be overcome. You can only hope they do better with him until his eventual decline.