With Brock Lesnar once again riding off into the sunset, it would make sense to give Heyman a new guy to keep him active. Last year, that was Curtis Axel. Let me compare Cesaro to Axel. I just felt that push for Curtis Axel was doomed from the start. Not only was he not over, but they did not even push him properly. He was more of a pawn developed for the larger feud between Punk and Heyman than anything else. Will Cesaro end up like that? Is he only getting this push alongside Heyman to keep Heyman relevant? I would hope not. Cesaro has really developed himself to get over. He can be a great midcarder. I think it is too soon to talk about making him World Champion. There is nothing wrong with being a midcarder. There is nothing wrong with feuding with a few top guys now and then without ever winning the top title. Push him as a B+ player or an A- player. I wouldn't be quick to say he is bringing A+ overness, but that vocal audience is connecting well with him.
Is he a face or a heel? Paul Heyman, a known heel, is his manager. He is feuding against Jack Swagger, another known heel. He is getting face reactions, but that does not determine whether or not you are a heel or a face. Right now, he is in tweener territory. He should go complete face soon. It will be interesting to see how that works with Heyman.
Is this the kind of change CM Punk would love to see? What more will it take to bring that guy back? You have a lot of new talent and over talent getting pushed better now. Focus on new talent. Isn't that what TNA has been trying recently? WWE trying to follow TNA's lead? Whatever the motivation may be, this still may not work out for the WWE. TNA's focus on new talent will fail them. They couldn't take established stars and utilize them properly to help the company grow. They have not figured out how to handle stars as stars. What is all that new talent going to do for you if you can't feature them to connect with more than just wrestling fans and your core fanbase? The WWE's problem is still that their midcard is a mess. I saw a lot of filler matches on Raw last night. Cesaro vs. Swagger will be a breath of fresh air in comparison to all that, but can they keep the ball rolling after that? They didn't with either Damien Sandow or Cody Rhodes.
All this is nice. Cesaro getting a big push. Daniel Bryan finally gets a legitimate run with the title. Debuts coming. You have to keep in mind, it has to draw. There is a difference between being over and drawing. Ratings have been mediocre for a while now. If viewership sinks badly with the new direction the WWE might be heading in, they will have pretty much every right to move on to something else. That means possibly returning to the Cena quo. As long as the WWE gives these guys a fair, legitimate opportunity, it is up to them to prove that they can actually help the company grow, or at least stop sinking.
The WWE stock has been hit hard in the last two days. When the stock dropped the day after Donald Trump "bought" Raw, I said it was foolish to automatically blame it all on that. If you looked at how the market was that day and the WWE's own numbers throughout the day, it seemed more likely that overall market factors were the main reason for the WWE's decline on that day. The whole market took a hard it that day. The market isn't exactly amazing right now, but it does seem like this drop is happening independently of the overall market. There is an article explaining why that drop might be here.
Numbers are out for the WWE Network. They actually got more subscribers than I thought they would get. However, they seemed to have fallen short of some original estimates. Getting over 650,000 is still pretty good. I'll get to what that means for Wrestlemania in a minute.As for just expectations for the WWE Network, I keep on hearing that the magic number is a million subscribers by the end of the year. It is to be expected that the most subscribers would come before Wrestlemania. How many more can they really expect? How many international fans will get it? Moreover, I already see some fans wanting to cancel. Of course, you have a 6-month commitment. And it is the failure to get a better number that seems to be hurting the WWE stock right now the most. Hype for the WWE Network was one of the factors that helped boost the number a few weeks ago. It should be no shock that investors not seeing a number they like in terms of subscriptions will react. This is something that will appeal to the core fanbase of the WWE the most. The WWE better start pandering more to them. Daniel Bryan should hold the title for the rest of the year. Cesaro should be pushed to the moon. Give CM Punk anything he wants to get him back, even them ice cream bars. And if the content on the WWE Network gets stale, you can expect people to eventually cancel after the 6 months.
What does this mean for Wrestlemania XXX? I was saying that you should expect the WWE to want a lot of buys for a Wrestlemania so special. You had to give a little leeway for those watching it through the WWE Network. Given how many subscribers they have, do you automatically say that there should be about 350,000 in PPV buys from non-subscribers? Not so fast. As I said before, it is the core fanbase that is more likely to subscribe, not the casual fans. Wrestlemania is supposed to be a major success because of the casual audience it will draw in. How many of that 650,000 even would have bought Wrestlemania? Some of these WWE loyalists use illegal streams, watch it at a friend's house, simply read what is going on online, or other things like that. And just because someone subscribed, that does not mean that they were able to watch Wrestlemania on it. They might have had to work at that time, were having technical difficulties, or something like that. Point is, despite the number of subscribers, I would still have high expectations for the number of PPV buys. I will grant them a little more leeway. I would expect around 700,000 PPV buys. In terms of PPV buys, that might be horrible for a Wrestlemania in this age, but when you add in those that watched it on the WWE Network, it is a great number. The WWE pretty much roped in more of their regular fans to pay to watch Wrestlemania with the cheap price of the WWE Network, but was Wrestlemania good enough to get the casual audience?
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