This is a feud that the WWE is trying to develop over the span of months. This is a feud that a lot of fans have been interested in seeing for close to a decade. This is a feud that may be the main event of Summerslam. And Triple H vs. Brock Lesnar is going to happen.
And yet, I'm really not too hyped for it. Having Brock return a few months ago was great. Even though having Cena overcome him in his return match was typical booking for many, I still found it great that the storyline involved this idea that Brock was trying to basically take over, bullying the GM of both shows, John Laurinaitis. When Brock "broke" Triple H's arm, you could tell what was coming. They bring in these lawsuits to make things more heated, but I'm not feeling the hype. There is still a lot of time to develop things further and raise the stakes.
Why is it even important to care about this feud being good? Brock Lesnar is a huge investment for the WWE. He is someone they are pushing as a big deal, while not even using him much. Is he really going to earn his pay? That might be the wrong question. Is the WWE going to utilize Brock properly? If they do not, I can see them making the same mistake TNA makes. They have great talent, legends, and people who are definitely popular and proven they can draw. And yet, the company does not deliver on its part to make the talent really deliver for them. If the WWE cannot come up with a good direction for this feud between Brock and Triple H, this whole investment may fail to draw.
There is an even scarier thought than that. What if this feud between Brock and Triple H is the big summer storyline they were planning to develop this year? They also have Raw's 1,000 episode and going 3 hours, but that isn't really connected to a storyline. Going back to my main point, this feud seems to be lacking hype to it. Go back to the previous big summer angles. Last year, CM Punk did a bitter promo and challenged the establishment. Year before that, Nexus revolted against the entire company. Before that, Donald Trump "bought" Raw. In all these situations, there was intrigue in what will happen and the very landscape of the company could have been altered, in terms of kayfabe (storyline). In Brock/Triple H, I don't really feel that intrigue. As I said, when Brock attacked Triple H, it was obvious what was going to happen. They were going to fight. What about the company being shaken? They could definitely do more with that lawsuit aspect. As of right now, it is really just about money. They need to do more. It would be the 2nd-biggest disappointment of 2012 if the big summer angle ends up just being a basic feud between Triple H and Brock Lesnar over an injury and lawsuits. The biggest disappointment would still have to be Jericho's epic return. And he's coming back again, isn't he?
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