The night The Rock said his farewell, for the moment, the WWE brought in Brock Lesnar to try to keep the momentum rolling. It was smart. Brock brought some hype with him. Problem is, it didn't seem to really work.
This week's Raw rating? 3.1. Last week was much higher, but that was to be expected for the Raw after Wrestlemania. In comparison to last year, the Raw after the Raw after Wrestlemania got a 3.45. I don't think the WWE will be seeing a 3.4 or better in the near future. When they go on their international tour, Raw will be taped. Even if Raw does not drop below that 3.1, it would be crazy to expect it to do much better.
Can you blame Brock? Obviously, he is not The Rock. If The Rock could not get ratings up to a 3.8 this year, what hope did Brock Lesnar really have? You hear all these numbers on how much the WWE is paying Brock and how little he will have to do over the course of the next year. Was it really a smart investment? Don't get me wrong, I am excited to see Brock back, but who cares about what I'm excited for? Brock Lesnar came back to cause buzz. Buzz was caused. Will this end up like the buzz CM Punk caused last summer? He sold a lot of shirts, but ratings were still poor. Will Lesnar lead to an increase in PPV buys? Will he sell a lot of merchandise? As far as ratings go, it does not seem he will deliver enough to save this year from being the worst for Raw's ratings in over a decade. Yes, even worse than last year.
Wednesday, April 11, 2012
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