If the WWE still wants Strowman to face Lesnar, you might think that they let him win this match to get momentum. That is not necessary. AJ Styles lost to Chris Jericho at Wrestlemania last year and went on to become #1 contender for the WWE Championship. A PPV loss would not hurt Braun Strowman. Moreover, this being a gimmick match might give some room for a finish that still keeps Strowman strong in a loss. Remember when he had that Dumpster match with Kalisto? Strowman lost that match. Did it matter? No. Reigns, who has not won a PPV match in a while, is likely winning here.
Brock Lesnar finally defends the Universal Championship. Samoa Joe was obviously not meant to have this push a couple weeks ago. He still had unfinished business with Seth Rollins. Due to injuries back then, this is the title feud we are getting.
How has the WWE done in developing this guy that the mainstream casual audience just saw debut a couple months ago? Wrestling fans know who Joe is. But a lot of people don't. And he has not had the greatest few months prior to this push. He debuted before Wrestlemania and didn't even get on the card. He lost to Seth Rollins. All of a sudden, big push against Brock Lesnar for Raw's top title.
Not surprisingly, they have booked him as a beast. They have to if they want people to buy into this match. Some fans are loving it. It is not hard to please these kind of fans. It's just booking. It helps that Lesnar has also looked weak to put over Joe. I am not saying Samoa Joe does not have a "tough guy" presence, but how the WWE has presented him has really helped.
On the other side of that, I have seen fans say that Lesnar looks like a wussy. Some have used more colorful language than that. That is obviously a side effect of how the WWE has booked this feud. But could this hurt some of Lesnar's luster? I think it is possible to create a feud without one side having to look weak for the benefit of the other. Just have Lesnar and Joe spend a few weeks attacking anyone but each other. Joe can go after Heyman, like he has. Joe can also wrestle regularly and pick up wins against top guys, like he has. Lesnar can come in and F5 someone that tries to confront him, like Big Show. Joe and Lesnar can then have a face off, but not actually get physical yet. On the last Raw before the PPV, they finally brawl and have to be pulled apart or brawl to the back, leaving no clear winner to the fight. This way, Lesnar does not have to look too weak.
Should Samoa Joe win? I am not talking about whether he is likely to win. Does he deserve to win the title from Brock Lesnar here? No. All those fans in love with how he looks need to realize it is mainly thanks to booking. If I felt like Samoa Joe was really breaking into his own here as something special, I would say he does deserve to be the guy that beats Brock Lesnar. Unlike the last time Lesnar lost the title, there is no briefcase that is going to come into play here to save him from taking the pin or submission himself. The guy that ends this title reign might just get a big rub. Samoa Joe does not look like he deserves that.
Will Joe win? Probably not. This is not a main PPV. This is Lesnar's first title defense. Samoa Joe was just filling in for Strowman. Signs just point to Lesnar retaining.
Last thing to consider, the story of this match. Some fans are dreading that Samoa Joe will get squashed. Considering that Lesnar has helped Joe look strong in this feud, I don't think it will be the worst thing in the world. This should not be a match where Samoa Joe dominates for 99% of the match and Lesnar hits a desperation F5 for the win. That would just kill Lesnar's mystique. He's not exactly a grand draw for the WWE, but if they make him look that bad in this match, he just becomes like Ronda Rousey. He just won't be that big of a deal anymore. The match should last about 5 minutes. Let Joe look good to start out, but then have Lesnar bounce back with his usual stuff and win it.
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